K-Beauty Intelligence

Korean Sunscreen vs American Sunscreen: Why K-Beauty Sunscreens Are Taking Over TikTok

Korean sunscreens use newer UV filters like Tinosorb S and M that outperform the avobenzone-based formulas common in American products, all while feeling like lightweight skincare instead of greasy obligation. Here's a detailed comparison of filters, textures, ingredients, and the cultural philosophy behind why K-beauty SPF dominates TikTok.